There are several reasons for increasing your rates.
Here are a few of them:
Increasing your prices may seem difficult. Follow these steps to make the transition easier on you and your customers.
Choose your new pricing model and make the change for every new customer.
You should have no problem with new customers who are not familiar with your old rates.
At the same time, it is important to announce to your customers that you will be increasing your rates. You can do this with a simple email, don't make a big deal out of it. The more importance you give it, the more it will stick!
When you talk about your increase, it's important to focus on why you're doing it:
Because you have increased the value of your services. Indeed, it is important to always reflect your increase back to the benefit of the client.
For example, when purchasing Hexfit software or a bio impedance scale, keep your speech around the improved quality of service and follow-up.
These are your old customers, give them a period of time before you upgrade them to the new price. This delay should be announced as an acknowledgement of their loyalty! A delay between 6 - 12 months is normal.
" To thank you for being with me for so long, this new pricing will apply in 6 months only in your case. Thank you for your trust! "
The important thing is to keep the pitch and stick to it. If the first time a client questions your increase, you keep him on the old one, you lose your credibility.
If you charge $50 now, a 30% increase is $15. Discuss the difference only, it shouldn't make much difference to your customer.
"They will leave me", "They are not able to pay the difference", etc.
These excuses are only in your head! Everyone expects prices to rise at least once a year. You just have to try it and see!
Temps de lecture
Just like Hexfit, CoreStrength1® is a company that focuses on promoting physical fitness and innovation within the fitness industry. We are pleased to announce our collaboration to pursue this mutual goal.
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