5 Tips for Personal Trainers to Increase Client Retention


Are you a personal trainer looking to increase client retention? If so, you’re not alone. 


Personal trainers are constantly looking for new and innovative ways to attract and retain clients. It can be a challenge to keep clients engaged and motivated over time, but the rewards of loyal and returning clients are worth the effort. 


In this blog post, we’ll offer 5 tips to help you increase client retention and keep your business thriving.


Deliver Quality Results 

The most important factor in client retention is delivering quality results. Clients come to you to get results, so it’s essential that you’re able to provide them with the results they’re looking for. 


That means taking the time to properly assess your client’s current fitness level (how to assess clients in Hexfit), goals (create goal in Hexfit), and any existing health conditions. Then you can develop a custom fitness plan to help them reach their goals. In addition to providing quality results, it’s also important to keep track of your client’s progress and adjust the plan as needed.


Develop a Personal Connection 

In addition to delivering quality results, it’s also important to develop a personal connection with your clients. You want them to feel comfortable with you and trust that you have their best interests in mind. 


Make sure to take the time to get to know your clients, ask questions about their lives, and show genuine interest in their goals. This will make them feel valued and more likely to stick with you as their trainer.


This very empathic relationship needs to be recorded at some point somewhere, to follow through. Keep track in your Hexfit files of all important information about your client, to be able to continue the conversation where you stopped it, next time you meet. That is important, since you might follow a lot of clients at the same time. Even if your memory is good, keeping notes where you will find them is a more secure thing to do.  


Stay In Touch 

Once you’ve developed a personal connection with your clients, make sure to stay in touch. Regular communication is key to client retention. You can stay in touch via email, text, or phone calls. 


Keeping in contact helps to keep clients engaged and motivated. It also gives you the opportunity to check in and make sure they’re still on track to reach their goals.

One great way to do this is use the messages feature in the Hexfit app, and send congratulations messages through the “today” tab in your professional access.



Retaining clients is a key component of any successful personal training business. By following these 5 tips, you can ensure that your clients are getting the results they’re looking for and stay with you for the long haul. Deliver quality results, develop a personal connection, and stay in touch to keep your clients engaged and motivated. With these tips, you’ll be able to build a successful and thriving personal training business.


To start, you can Try Hexfit today, create a training plan, define objectives with your clients and start collecting the data you will follow with them.

Étienne Dubois

Articles relatifs

Share This